New marketing strategies : evolving flexible processes to fit market circumstance
Ian Chaston
| Year of publication: |
1999
|
|---|---|
| Authors: | Chaston, Ian |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 199 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7619-6201-8 ; 0-7619-6202-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004034573