New media in social marketing
Year of publication: |
2011
|
---|---|
Authors: | Mays, Darren ; Weaver, James B. ; Bernhardt, Jay M. |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 178-190
|
Subject: | Social Marketing | Social marketing | Kommunikationsmedien | Communication media | Mobilkommunikation | Mobile communications | Mediennutzung | Media usage |
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