New music recommendation algorithm facilitates audio branding
Dr. Bertram Barth, Dr. Silke Borgstedt, Dr. James Rhys Edwards
| Year of publication: |
2019
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|---|---|
| Authors: | Barth, Bertram ; Borgstedt, Silke ; Edwards, James |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 36.2019, 4, p. 44-50
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| Subject: | Musik | Music | Musikwirtschaft | Music industry | Markenführung | Brand management | Algorithmus | Algorithm | Werbemusik | Advertising music | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103802