New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Year of publication: |
2016
|
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Authors: | Alavi, Shirin |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 9.2016, 1, p. 56-73
|
Subject: | Facebook | social media | customer relationship management | digital marketing | Facebook's community dynamics | customer bonds (social) | customer retention | customer segmentation and customer loyalty | Social Web | Social web | Online-Marketing | Internet marketing | Deregulierung | Deregulation | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing |
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