New product design under channel acceptance : brick-and-mortar, online-exclusive, or brick-and-click
Lan Luo, Jiong Sun
| Year of publication: |
December 2016
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|---|---|
| Authors: | Luo, Lan ; Sun, Jiong |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 12, p. 2014-2034
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| Subject: | marketing | new product design | multi-channel retailer | supply chain | game theory | Produktgestaltung | Product design | Spieltheorie | Game theory | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Produktentwicklung | New product development | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011628203