New product development and co-creation : a service-dominant logic approach
Year of publication: |
2022
|
---|---|
Authors: | Dias, Álvaro Lopes ; Pereira, Leandro ; Costa, Renato J. Lopes da ; Gonçalves, Rui |
Published in: |
International journal of entrepreneurial venturing : IJEV. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-5379, ZDB-ID 2519763-0. - Vol. 14.2022, 1, p. 87-121
|
Subject: | cocreation | innovation | new product development | value creation | Produktentwicklung | New product development | Betriebliche Wertschöpfung | Value creation | Innovation | Westliche Staaten | Western countries | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
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