New product development : successful innovation in the marketplace
Michael Z. Brooke; William R. Mills
| Year of publication: |
2003
|
|---|---|
| Authors: | Brooke, Michael Z. ; Mills, William R. |
| Publisher: |
New York, NY [u.a.] : Internat. Business Press |
| Subject: | Innovation | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Produktinnovation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 219 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7890-1566-8 ; 0-7890-1567-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001711462