NEW PRODUCT FORECASTING WITH A PURCHASE INTENTION SURVEY
| Year of publication: |
1993
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|---|---|
| Authors: | Whitlark, David B. ; Geurts, Michael D. ; Swenson, Michael J. |
| Published in: |
The journal of business forecasting : methods & systems. - Flushing, NY : Graceway Publ., ISSN 0278-6087, ZDB-ID 8571004. - Vol. 12.1993, 3, p. 18-21
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