New product life cycle curve modeling and forecasting with product attributes and promotion : a Bayesian functional approach
Dazhou Lei, Hao Hu, Dongyang Geng, Jianshen Zhang, Yongzhi Qi, Sheng Liu, Zuo-Jun Max Shen
| Year of publication: |
2023
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|---|---|
| Authors: | Lei, Dazhou ; Hu, Hao ; Geng, Dongyang ; Zhang, Jianshen ; Qi, Yongzhi ; Liu, Sheng ; Shen, Zuo-Jun |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 2, p. 655-673
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| Subject: | Bayesian model | functional regression | product life cycle | sales forecasting | Produktlebenszyklus | Product life cycle | Bayes-Statistik | Bayesian inference | Prognoseverfahren | Forecasting model | Theorie | Theory | Absatz | Sales | Modellierung | Scientific modelling | Marketingmanagement | Marketing management | Innovation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014266117