New product portfolio management decisions : antecedents and consequences
Year of publication: |
2013
|
---|---|
Authors: | McNally, Regina C. ; Durmuşoğlu, Serdar S. ; Calantone, Roger J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 245-261
|
Subject: | Produktentwicklung | New product development | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Entscheidung | Decision | Unternehmenserfolg | Firm performance | Experiment |
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