New products and services development
edited by Hubert Gatignon
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Gatignon, Hubert (contributor) |
| Publisher: |
Los Angeles, Calif. [u.a.] : SAGE |
| Subject: | Dienstleistung | Produktentwicklung | Marketing | New products--Management. | New products--Marketing. |
| Published items: |
4 hits in USB Köln Online Catalogue BWL
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erschienen: Vol. 1 - 4 |
| ISBN: | 978-0-85702-053-6 ; 0-85702-053-6 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10008756733