New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences
Vinod Venkatraman; John A. Clithero; Gavan J. Fitzsimons; Scott A. Huettel
| Year of publication: |
2012
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|---|---|
| Authors: | Venkatraman, Vinod ; Clithero, John A. ; Fitzsimons, Gavan J. ; Huettel, Scott A. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 1, p. 143-153
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| Subject: | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548884