New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Year of publication: |
2015
|
---|---|
Authors: | Nill, Alexander F. ; Aalberts, Robert J. ; Li, Herman ; Schibrowsky, John |
Published in: |
Handbook on ethics and marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-78100-342-4. - 2015, p. 387-423
|
Subject: | Online-Marketing | Internet marketing | Personalisierung | Personalization | Data Mining | Data mining | Datenschutz | Data protection | Kundenanalyse | Customer analysis |
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