New trends in retailing and services : editorial
Nizar Souiden, Riadh Ladhari, Nour-Eddine Chiadmi
| Year of publication: |
2019
|
|---|---|
| Authors: | Souiden, Nizar ; Ladhari, Riadh ; Chiadmi, Nour-Eddine |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 286-288
|
| Subject: | Social media | Mobile marketing | Technology | Emotions | Omnichannel | Social Web | Social web | Mobile Marketing | Online-Marketing | Internet marketing | Emotion | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.07.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114163