Newprodex : A Knowledge-Based Expert System for Industrial Product Screening and Development in International Marketing

Expert systems are computer systems, built through interaction with actual experts, that mimic human experts within a narrow domain. This paper describes the development of an expert system, NEWPRODEX, designed to screen industrial product concepts, identify potential financial successes, and diagnose opportunities for concept enhancement to improve its chances of success on the international marketplace. A running example illustrating a sample application of the NEWPRODEX system is provided. The concluding section discusses directions for model improvement

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Year of publication:	2014
Authors:	Di Benedetto, Anthony ; Calantone, Roger ; Raj, Victor
Publisher:	[S.l.] : SSRN
Subject:	Expertensystem \| Expert system \| Internationales Marketing \| International marketing \| Theorie \| Theory
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Asia Pacific Journal of Marketing and Logistics, Vol. 6, No. 3, pp. 48-75, 1994 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1994 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014172473