Next practice, not best practice : using virtual worlds in new product development in the automotive industry
Julia Daecke (Telekom Deutschland GmbH, Bonn, Germany), Dodo zu Knyphausen-Aufseß (Technische Universität Berlin, Berlin, Germany), Lars Schweizer (Goethe University Frankfurt, Frankfurt am Main, Germany)
| Year of publication: |
2015
|
|---|---|
| Authors: | Daecke, Julia ; Knyphausen-Aufseß, Dodo zu ; Schweizer, Lars |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 20.2015, 5, p. 401-433
|
| Subject: | product development | virtual worlds | innovations | customer integration | Produktentwicklung | New product development | Virtuelle Realität | Virtual reality | Kfz-Industrie | Automotive industry | Innovation | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Social Web | Social web | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540837