Next steps in base-of-the-pyramid research and practice
Patrick A. M. Vermeulen and Edgar Hütte
| Year of publication: |
2014
|
|---|---|
| Authors: | Vermeulen, Patrick A. M. ; Hütte, Edgar |
| Published in: |
Strategic challenges for the base of the pyramid. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78347-246-8. - 2014, p. 130-139
|
| Subject: | Niedrigeinkommen | Low income | Zielgruppe | Target group | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Ressourcenorientierter Ansatz | Resource-based view | Entwicklungsländer | Developing countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419501