Niche marketing revisited: concept, applications, and some European cases
Tevfik Dalgic; Maarten Leeuw
| Year of publication: |
2006
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|---|---|
| Authors: | Dalgic, Tevfik ; Leeuw, Maarten |
| Published in: |
Handbook of niche marketing : principles and practice. - New York, NY [u.a.] : Best Business Books, ISBN 0-7890-2329-6. - 2006, p. 3-24
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003322884