Niche retailing : souvenir attributes and purchase intentions
Tekle Shanka; Etsa Setiyati; Ruth Taylor
| Year of publication: |
2008
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|---|---|
| Authors: | Shanka, Tekle ; Setiyati, Etsa ; Taylor, Ruth |
| Published in: |
The journal of contemporary issues in business and government. - Perth, ISSN 1323-6903, ZDB-ID 1341307-7. - Vol. 14.2008, 1, p. 49-67
|
| Subject: | Haushaltsausstattung | Household equipment | Nischenstrategie | Niche marketing strategy | Studierende | Students | Internationale Geschäftsbeziehungen | International business | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956500