Niche : why the market no longer favours the mainstream
by James Harkin
| Year of publication: |
2011
|
|---|---|
| Authors: | Harkin, James |
| Publisher: |
London : Little, Brown |
| Subject: | Marktnische | USA | Großbritannien | Market segmentation. | Success in business. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 250 p. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-408-70326-7 ; 1-408-70326-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008911016