CAN NIKE JUSI DO IT? - The shoemaker has hit a wall in its marathon effort to outrun the competition. After six years of breakneck growth, Nike may be the most powerful force in the world of sports. Now, sales have stalled--at USD4 billion. Expansion in Europe and Asia is the key to the company's future, but that could mean adding more layers of bureaucracy. In regaining its lost momentum, Nike ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 1994 (25.04.), p. 28-33