No B.S. trust-based marketing : the ultimate guide to creating trust in an understandably un-trusting world
Dan S. Kennedy & Matt Zagula
| Year of publication: |
2012
|
|---|---|
| Authors: | Kennedy, Dan S. ; Zagula, Matt |
| Publisher: |
[Irvine, Calif.] : Entrepreneur Press |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 274 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | IntroductionTrust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources. Introduction ; Trust-based marketing as path to wealth / by Dan Kennedy Trust without trying is no longer enough / by Dan Kennedy Understanding the difficulty of the task / by Dan Kennedy What do clients really want to know? / by Dan Kennedy How not to be another salesman / by Dan Kennedy The Suze Orman factor / by Matt Zagula Publish or perish / by Dan Kennedy with Matt Zagula All media is not equal ; High trust vs. low trust media online vs. offline media / by Dan Kennedy Creating trust online : pipe dream? / by Matt Zagula Don't get google slapped / by Matt Zagula How familiarity breeds trust / by Dan Kennedy The unmatched power of affinity / by Dan Kennedy Establishing and asserting your authority / by Dan Kennedy The power of prescription / by Dan Kennedy It's not what you say, it's what they hear / by Dan Kennedy Trust language : the book only you can write, that only you will read ; That can make you rich / Dan Kennedy Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy The role of proof / by Dan Kennedy The cache client as its own form of proof / by Dan Kennedy Risk reversal / by Dan Kennedy The power and hazard of leadership position / by Dan Kennedy The power of exclusivity / by Matt Zagula How do you know if you are succeeding at trust-based marketing / by Dan Kennedy Resources. |
| ISBN: | 1-59918-440-0 ; 978-1-59918-440-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575499