No comment?! : the drivers of reactions to online posts in professional groups
Robert P. Rooderkerk and Koen H. Pauwels
| Year of publication: |
2011
|
|---|---|
| Authors: | Rooderkerk, Robert P. ; Pauwels, Koen H. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 4, p. 63-103
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Soziale Beziehungen | Social relations | Empirische Methode | Empirical method | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559371