No future without the past? : Predicting churn in the face of customer privacy
Niels Holtrop, Jaap E. Wieringa, Maarten J. Gijsenberg, Peter C. Verhoef
| Year of publication: |
March 2017
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|---|---|
| Authors: | Holtrop, Niels ; Wieringa, Jaap E. ; Gijsenberg, Maarten J. ; Verhoef, Peter C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 154-172
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| Subject: | Churn prediction | Database marketing | Customer relationship management | Data privacy | Kalman filter | Mixture model | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Prognoseverfahren | Forecasting model | Kundendaten | Customer data | Zustandsraummodell | State space model | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.06.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671950