No joke : understanding public sentiment toward selling and salespeople through cartoon analysis
Ria Wiid (KTH Royal Institute of Technology, Sweden), Philip Stanley Grant (Universidad de los Andes, Colombia), Adam J. Mills and Leyland F. Pitt (Simon Fraser University, Canada)
Year of publication: |
June 2016
|
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Authors: | Wiid, Ria ; Grant, Philip Stanley ; Mills, Adam J. ; Pitt, Leyland F. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 2, p. 171-193
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Subject: | Cartoon analysis | salesforce | sales manager | salesmanship | selling | stereotypes | Verkauf | Selling | Verkaufspersonal | Salespeople |
Saved in:
Online Resource
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