Noise Sensitivity in Vuca Decision Scenario

Hominids are unpredictable decision makers. Advent of cutting-edge knowledge and digitalization has altered business milieu where somatic bales are augmented intensely with non-physical properties. Human choice behaviour exhibits spectrum of confounding incompatibilities. Vulnerabilities, Uncertainties, Complexities and Ambiguity lend weight to a state of irrationality wherein all through there erupts a ‘noisy’ decision making processes. The decisions are strappingly bigoted by incongruous undercurrents. Prescribed view point of decision making shoulder that each entity has sound and precise preferences and with specific decision assignment, they offer same reaction at each juncture. If range of decisions are obligatory, in ‘Age of Imperfect Information’, (neuronal ‘noise’) there are multiple sources of ‘imperfect’ information leading to ‘imperfect’ information flooding’ wherein decision ‘agents’ are not comfortable and don't comprehend causal connections. Consequently, ‘agents’ possibly esteem capacity to appreciate ‘imperfect’ information as to eliminate redundancy. ‘Imperfect’ information decides interference ‘noise’ (neuronal to psychological) from ‘source’ to ‘destination’. Thus, if ‘noise’ is ‘strong’ or ‘customary’ over usefulness of ‘imperfect’ information, decision dynamics is perceived to be weak. Principal objective of this paper is to answer; can decisions be predicted from ‘noise’ - verminous skin motion? Paper attempts to combine replication, behavioral and neural tactics to investigate psychological links and connects of ‘random ‘noise’’ during decision making. Methodology applies Sweat Conductance method to illustrate judgment assignment based on imperfect information edifice. Paper discovers psychosomatic ‘noise’s as an index impacting decision making. Paper proposes neuronal ‘noise’ in skin’s activity as ‘neuronal pillars’ of decision making. Paper reflects on challenges of these ‘neuronal pillars’ to compare contra prototypes of decision. Paper contributes to scholarship by signaling that ‘noise’ sensitivity theaters a role in ‘VUCA NOISE’ decision scenario. This research opens new vistas for future replicative studies