Non-dyadic human-robot interactions and online brand communities
Vitor Lima and Marco Tulio Zanini and Hélio Arthur Reis Irigaray
| Year of publication: |
2022
|
|---|---|
| Authors: | Lima, Vitor ; Zanini, Marco Tulio ; Irigaray, Hélio Arthur Reis |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 6, p. 724-737
|
| Subject: | Consumer robots | Human-robot interaction | Netnography | Non-dyadic human-robot interactions | Online brand communities | Roomba | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-02-2022-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393525