Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

by Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso

Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a NFT-musical Setting -- Conclusions.

MoreLess

Year of publication:	2022
Authors:	Sestino, Andrea ; Guido, Gianluigi ; Peluso, Alessandro M.
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	blockchain \| fashion \| consumer behaviour \| technology \| consumption \| digital marketing \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Mode \| Fashion \| Blockchain

Extent:	1 Online-Ressource (XIX, 98 p. 8 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-07203-1 ; 978-3-031-07202-4 ; 978-3-031-07204-8
Other identifiers:	10.1007/978-3-031-07203-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013270846