Non-invasive personalized in-store location-based marketing : a practical use case
Vincenzo Dentamaro, Donato Impedovo, Giuseppe Pirlo, Giacomo Abbattista, Vincenzo Gattulli, Cosimo Alessandro Buscicchio, Claudia Maria Fiore
| Year of publication: |
2021
|
|---|---|
| Authors: | Dentamaro, Vincenzo ; Impedovo, Donato ; Pirlo, Giuseppe ; Abbattista, Giacomo ; Gattulli, Vincenzo ; Buscicchio, Cosimo Alessandro ; Fiore, Claudia Maria |
| Published in: |
Handbook of research on applied AI for international business and marketing applications. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-5077-9. - 2021, p. 365-390
|
| Subject: | Mobile Marketing | Mobile marketing | Vertriebs-Informationssystem | Sales information system | Beziehungsmarketing | Relationship marketing | Ladengeschäft | Retail outlet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5077-9.ch018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303474