Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market
Isabelle Krebs, Philipp Bachmann, Gabriele Siegert, Rafael Schwab and Raphael Willi
| Year of publication: |
2021
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|---|---|
| Authors: | Krebs, Isabelle ; Bachmann, Philipp ; Siegert, Gabriele ; Schwab, Rafael ; Willi, Raphael |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 18.2021, 1, p. 27-44
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| Subject: | Competition | media markets | news media brands | online markets | online searches | web scraping analysis | Online-Marketing | Internet marketing | Wettbewerb | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Markenführung | Brand management | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Medienmarkt | Media market | Internet | Digitale Plattform | Digital platform | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2020.1832746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440225