Non-Muslim consumers' perception toward purchasing halal food products in Malaysia
Year of publication: |
2015
|
---|---|
Authors: | Ahasanul Haque ; Abdullah Sarwar ; Farzana Yasmin ; Arun Kumar Tarofder ; Hossain, Mirza Ahsanul |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 6.2015, 1, p. 133-147
|
Subject: | Malaysia | Attitude | Subjective norm | Halal food product | Non-Moslim | Perceived behaviour control | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Ernährungsindustrie | Food industry |
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