Do nonlinear and interactive effects exist in live-streaming sellers’ disclosure of two-sided product information on consumers’ trust and purchase intention?

Minjiang Jia

Year of publication:	2024
Authors:	Jia, Minjiang
Subject:	Live-streaming consumer \| Product trust \| Purchase intention \| Seller trust \| Two-sided product information \| Vertrauen \| Confidence \| Konsumentenverhalten \| Consumer behaviour \| Produktinformation \| Product information \| Online-Handel \| Online retailing \| Kaufentscheidung \| Purchase decision

Online Resource

More access options

doi.org

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/APJML-01-2024-0101 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015210845