Nonlinear reward gradient behavior in customer reward and loyalty programs : evidence from the restaurant industry
Woo Li Ko and Tae Ho Song
| Year of publication: |
2025
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| Authors: | Ko, Woo Li ; Song, Tae Ho |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 49.2025, 4, p. 816-826
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| Subject: | hospitality reward program | customer loyalty | nonlinear reward gradient behavior | prospect theory | motivation | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Motivation | Leistungsanreiz | Performance incentive | Prospect Theory | Prospect theory | Leistungsentgelt | Performance pay | Krankenhaus | Hospital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231226083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015421757