Nonmonetary customer value contributions in free e-services
Eva Anderl, Armin März and Jan H. Schumann
| Year of publication: |
June-July 2016
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|---|---|
| Authors: | Anderl, Eva ; März, Armin ; Schumann, Jan Hendrik |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 3/4, p. 175-189
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| Subject: | customer value | CLV | e-services | free | nonpaying customers | nonmonetary value contributions | Kundenwert | Customer value | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1095219 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591899