Nonmonotonic status effects in new product adoption
Yansong Hu; Christophe Van den Bulte
| Year of publication: |
2014
|
|---|---|
| Authors: | Hu, Yansong ; Van Den Bulte, Christophe |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 4, p. 509-533
|
| Subject: | hazard model | nested case-control design | new product adoption | social contagion | social networks | social status | Soziales Netzwerk | Social network | Sozialer Status | Social status | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Innovation | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402544