Nonparametric advertising budget allocation with inventory constraint
Chaolin Yang, Yi Xiong
| Year of publication: |
2020
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|---|---|
| Authors: | Yang, Chaolin ; Xiong, Yi |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 285.2020, 2 (1.9.), p. 631-641
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| Subject: | Revenue management | Advertising budget allocation | Nonparametric | Dynamic learning | Asymptotic optimality | Theorie | Theory | Revenue-Management | Nichtparametrisches Verfahren | Nonparametric statistics | Werbung | Advertising | Allokation | Allocation | Mathematische Optimierung | Mathematical programming | Werbeplanung | Advertising planning | Betriebliche Budgetierung | Corporate budgeting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
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