Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application
Year of publication: |
2008
|
---|---|
Authors: | Paas, Leonard ; Sijtsma, Klaas |
Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 2, p. 157-170
|
Publisher: |
Springer |
Subject: | Exploratory scale analysis | Mokken scale analysis | Construct dimensionality | Service quality | SERVQUAL |
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