Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Year of publication: |
c 2003
|
---|---|
Other Persons: | Wymer, Walter W. (contributor) ; Samu, Sridhar (contributor) |
Publisher: |
Binghamton, NY : Best Business Books |
Subject: | Social Marketing | Social marketing | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Unternehmenskooperation | Inter-firm cooperation | Privatwirtschaft | Private sector | Marketing | Unternehmen | Kooperation |
Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] |
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Parsons, Elizabeth, (2008)
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Strategic marketing for nonprofit organizations
Andreasen, Alan R., (2008)
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The Routledge companion to nonprofit marketing
Sargeant, Adrian, (2008)
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar, (2014)
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Teenagers’ eWOM intentions : a nature vs nurture perspective
Mishra, Anubhav, (2018)
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Impact of fake news on social image perceptions and consumers’ behavioral intentions
Mishra, Anubhav, (2021)
- More ...