Nonprofit marketing : the key to marketing's "mid-life crisis"?
Year of publication: |
2008
|
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Authors: | Clarke, Peter ; Mount, Peter |
Published in: |
The evolution of nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 163-176
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingtheorie | Marketing theory | Neoklassische Theorie | Neoclassical economics |
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