Norms that Distinguish between Marketing and Manufacturing
Year of publication: |
1994
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Authors: | Kahn, Kenneth B. ; Mentzer, John T. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 30.1994, 2, p. 111-118
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