Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Year of publication: |
2024
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Authors: | Wilson-Nash, Carolyn ; Pavlopoulou, Ismini |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 3, p. 532-546
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Subject: | electronic word-of-mouth | nostalgic consumption | older consumers | social media | social well-being | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Gesundheitsvorsorge | Preventive care |
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