Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Kenneth Charles Wilbur
| Year of publication: |
2005
|
|---|---|
| Authors: | Wilbur, Kenneth C. |
| Subject: | Fernsehwerbung | Television advertising | Kontrolle | Control | Technologie | Technology | Konsumentenverhalten | Consumer behaviour | Fernsehsender | Television industry | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 138 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Charlottesville, Va., Univ. of Virginia, Dep. of Economics, Diss., 2005 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953842