Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Year of publication: |
2023
|
---|---|
Authors: | Hydock, Chris ; Wathieu, Luc |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 3, p. 447-467
|
Subject: | product differentiation | value | preferences | taste versus quality | benefits | pricing strategy | retail | vertical versus horizontal | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Einzelhandel | Retail trade | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Einzelhandelspreis | Retail price |
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