Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Chris Hydock, Luc Wathieu
| Year of publication: |
2023
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|---|---|
| Authors: | Hydock, Chris ; Wathieu, Luc |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 3, p. 447-467
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| Subject: | product differentiation | value | preferences | taste versus quality | benefits | pricing strategy | retail | vertical versus horizontal | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Einzelhandel | Retail trade | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014391404