Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Year of publication: |
[2017]
|
---|---|
Authors: | Havlicek, Eva ; Marckhgott, Eva |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 213-225
|
Subject: | Printwerbung | Print advertising | Produkttest | Product testing | Konsumentenverhalten | Consumer behaviour |
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