Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads
Carina Havlicek and Eva Marckhgott
| Year of publication: |
[2017]
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|---|---|
| Authors: | Havlicek, Eva ; Marckhgott, Eva |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 213-225
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| Subject: | Printwerbung | Print advertising | Produkttest | Product testing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011692458