Novel food consumption

This research deals with consumers' perceptions about functional, genetically-modified, ethnic, convenience, and organic food. The study was conducted in Maribor amongst women and men aged between 18 and 55 years, divided into four groups. It focused on social, economic, quantitative, and qualitative factors. The data was examined by using Pearson correlation, Chi-square, analysis of variance, Cronbach's alpha, and principal component analysis. The results obtained show that consumers are more concerned about qualitative factors. Organic and ethnic were the more popular foods amongst the polled whilst genetic and convenience had less consumptions