Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Year of publication: |
2023
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Authors: | Septianto, Felix ; Quach, Sara ; Thaichon, Park ; Japutra, Arnold |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 5, p. 916-944
|
Subject: | advertising visual | Art infusion | clean meat | luxuriousness | Luxusgüter | Luxury goods | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Fleisch | Meat | Fleischwirtschaft | Meat industry | Fleischwaren | Meat product |
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