NPS from the customer's perspective : the influence of the recent experience
Jonna Pechter and Andres Kuusik
| Year of publication: |
2024
|
|---|---|
| Authors: | Pechter, Jonna ; Kuusik, Andres |
| Subject: | net promoter score | customer satisfaction | likelihood-to-recommend | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231214188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584480