NPS spillover in brand extensions : an empirical study
Jihoon Cho, Doug Walker and Edward L. Nowlin
| Year of publication: |
2024
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|---|---|
| Authors: | Cho, Jihoon ; Walker, Doug ; Nowlin, Edward L. |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 359-371
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| Subject: | net promoter scores | brand extension | perception spillover | experience-based learning | cross-category purchases | Markentransfer | Brand extension | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231225366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584493