Nudges as conversion funnel enhancers in digital business models
Alternative title: | Nudges als Conversion Funnel Verstärker in Digitalen Geschäftsmodellen |
---|---|
Year of publication: |
2017
|
Authors: | Koch, Oliver Francis |
Other Persons: | Benlian, Alexander (degree supervisor) ; Carolin, Bock (degree supervisor) |
Publisher: |
Darmstadt : Universitäts- und Landesbibliothek Darmstadt |
Subject: | Digitale Güter | Digital goods | Geschäftsmodell | Business model | Kundengewinnung | Customer acquisition | Kundenbindung | Customer retention | Social Marketing | Social marketing | Virales Marketing | Viral marketing | Theorie | Theory |
Extent: | 1 Online-Ressource (circa 125 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
Language: | English |
Thesis: | Dissertation, Technische Universität Darmstadt, 2017 |
Notes: | Zusammenfassung in deutscher Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek, (2018)
-
Religiosity and digital piracy : an empirical examination
Casidy, Riza, (2016)
-
Belleflamme, Paul, (2010)
- More ...
-
Klumpe, Johannes, (2020)
-
Koch, Oliver Francis, (2015)
-
Koch, Oliver Francis, (2015)
- More ...